Ap|upcycling|ling (essence, from the English upcycling — "secondary use")
Upcycling — from English upcycling — the alteration of old clothes (used, worn out or stored in a warehouse for a long time) into a new one, from decorating defects to completely reshaping things into something else. This is an eco-friendly good deed.
Ar|argyle (sushch., from the English argyle, argyll — "ornament")
This is a pattern of diamonds and a diagonal cage, traditionally used in knitted things — sweaters, tank tops and even socks. It is associated with the classic British style.
BÁ|zo|yy (adj.)
Basic is called neutral clothing, which can serve as the basis of the image and wardrobe as a whole. As a rule, these are things of black, white or other calm colors, without unnecessary details, which go well with about anything.
Vin|tAj (essence, from the English vintage)
Vintage clothing is called with a history: according to the rules, it must be older than 15 years and must reflect the characteristic features of the style of its era. Iconic items come from the nineties, seventies, forties — it's all vintage, but those produced before the 1920s will already fall into the category of antiques.
gar|de|rÓb (sushch., from fr. garder — "store", fr. robe — "dress, clothes")
This is not only a wardrobe, but also the whole set of clothes that anyone wears. As a rule, it has some stylistic commonality. And the wardrobe can also be disassembled.
DNA brand|yes (abbr., from "deoxyribonucleic acid")
Over time, a fashion brand develops a recognizable handwriting, characteristic features of its collections, branded patterns, techniques and techniques — this is the very DNA of the brand.
Drop (from the English drop — "drop")
Over time, a fashion brand develops a recognizable handwriting, characteristic features of its collections, branded patterns, techniques and techniques — this is the very DNA of the brand.
KÁp|sul|naya kol|lÉk|tion (phrase, from Lat. capsula — "box", Latin collectio — "collecting, collecting")
A fashion capsule is a small set of things that combine with each other or ideologically continue each other. For example, if a fashion brand collaborates with an artist, then a capsule collection of T-shirts with his works in the same style comes out.
Kol |la|bo|rÁ|tion (sushch., from the English collaboration — "cooperation")
Collaboration is the joint work of two fashion brands, a brand with a guest designer or a star, specialists from different fields. The result is a joint collection or a single product.
Kre |a|tiv|ny di|RK|tor (the phrase, from the English creative — "creative", Lat. directum — "manage")
The most important position in a fashion brand from the point of view of the creative process: the creative director directs the development of the design of collections and the entire aesthetic component around the brand — filming, shows, events, but not from the technical, but from the creative side.
Cross|bÓdi (sushch., from the English cross body — "crossing the body")
It's just a bag with a shoulder strap. In English, it is called crossbody, in Russian — they adopted the word to simplify the description.
Ku|tyr (sushch., from the French haute couture — "high sewing")
Haute couture, or haute couture, is contrasted with "ready—to-wear", that is, what we usually see in stores. Couture items are sewn individually, mostly by hand and using craft techniques. Officially, only a very small number of brands can write on the haute couture tag.
LNch (sushch., from the English launch — "launch")
In the fashion industry, this word means the start of sales of special collections or the launch of advertising campaigns.
Onion | beech (sushch., from the English look book — "book of images")
A lookbook is a commercial and at the same time a mood shooting of a collection or drop, on which clothes are clearly visible. It can be technically simple, without "bells and whistles", but its purpose is not only to impress with creativity, but also to allow you to consider things and evaluate how they sit on models.
MRch (sushch., from the English. merchandise — "goods to sell")
Merch — an abbreviation of "merchandise" — are things released as advertising support for companies that have nothing to do with fashion, or music tours and festivals. A sweatshirt with the name of your favorite cafe, a T-shirt from a Rammstein concert or a bag with the logo of a conference of nuclear physicists is all merch.
Not|dÉ|la mÓ|dy (phrase)
To make it more convenient for buyers, journalists and other fashion industry professionals, brands hold their shows once a season, gathering in the same place (or rather, in several cities around the world) and trying to fit in a few days. Each country has its own, and sometimes more than one fashion week, but there are four main ones — in New York, London, Milan and Paris. Which is also convenient, they go in a row and form a fashion month.
Om|hommage (sushch., from the French hommage — "appreciation, tribute")
The word comes from the French hommage — "homage" and means exactly that: in fashion, it is called a direct or indirect reference in the work of a designer to the work of another designer or artist. Sometimes, however, it looks like plagiarism, but the real homage is still a story about recognition and appreciation.
Pop-up (prefix, from the English pop-up — "arise")
Such a prefix usually describes spaces, retail outlets or temporary art exhibitions: they open for a few days or weeks in an uncharacteristic place, and then disappear.
PrÉ-kol|lÉk|tion (sushch., from the English pre — "before, beforehand")
In addition to the main seasonal — spring-summer and autumn—winter fashion collections, there are also a couple of intermediate ones — pre-autumn (pre-fall) and cruise (cruise or resort).
Raffle (sushch., from the English raffle — "lottery")
Some limited items (for example, rare sneakers) are expected to be in such demand that they are not released for free sale, but the right to purchase is raffled in a special lottery, that is, raffle.
Re|sale (sushch., from the English resale — "resale")
Resale, sometimes resell — literally, resale of clothing. Formally, this includes second-hand, but usually the resale is still called the secondary sale of things with a "name". The cost of rare items on the secondary market can be many times higher than the original price.
RÉ|fe|rens (sushch., from the English reference — "link")
When creating a collection, the designer is inspired by something and encodes references in his work - that is, references — to the objects and phenomena of his inspiration.
Sni|ker-kul|tu|ra (sushch., from the English sneakers — "sneakers")
This is everything related to sneakers — collecting, history, interest around new releases, media. If you don't just wear sneakers, but at least regularly follow new products, you are also part of this culture.
Street | vir (sushch., from the English street wear — "street clothes")
Streetwear is a special subcultural trend in fashion, which began with skaters and surfers, and then absorbed elements of other sports and hip-hop culture. Hoodies, bombers, sneakers, T—shirts with prints - it's all him, dear.
Street|Style (sushch., from the English street style — "street style")
Do not confuse street style with streetwear: the first term no longer describes a subcultural uniform, but how the fashionable public dresses "on the way out" (and photographers shoot it and publish street style chronicles). It all started with New York photographer Bill Cunningham, and led to boldly, brightly, and sometimes strangely dressed guests of fashion weeks.
TÓ|ut (sushch., from the English tote — "bag")
This is a bulky bag with relatively short handles — it is carried in the hands or on one shoulder. Cotton string bags are also sometimes called tote bags, but more often this word means a more solid (for example, leather) bag.
Us|ty|chi|vo|e times|vi|ti|e (phrase)
The term "sustainable development" — translated from English sustainability — describes the development of any industry (including the fashion industry), in which not only economic growth occurs, but also concern for the environment and the interests of people involved in production. That is, this development is eco—friendly and ethical - everything works only in the aggregate.
Hype|bist (essence, from the English hype — "hype")
The closest Russian synonym in meaning is a fashionista, that is, a person following fashion trends, following the fashion agenda. It is most often used in the context of streetwear trends.
CÉ|pi pos|tÁ|voc (phrase)
The term "supply chains" (in English) describes the entire system of processes of the fashion industry related to the transportation and supply of goods — from the extraction and processing of raw materials to the delivery of ready-made clothing to stores around the world.
E|ko|lo|gich|ny|e ma|te|ri|A|ly
Some new materials that are used in fashion, when produced and used, cause less damage to nature than traditional ones. It can be organic cotton, recycled nylon, or even a mushroom leatherette.
